Writing high-quality content should be a key aspect of every SEO strategy. Content writing requires some of your creative writing skills, though. And let’s be honest, many blogs are barely readable and not at all illuminating, interesting nor inspiring.
Today, I will give four reasons why the content on your website should be well-written and nicely structured:
People will follow your message better
Whether the aim of your post is to inspire, to inform, or to influence people, in texts that are poorly written the aim is lost. People simply won’t understand your message.
Every blog post has some kind of message. This message is the purpose of that piece of writing – what do you want to say? A message can be very plain. An article on your website could, for instance, notify people about the features of your product, or explain the shipping process.
In poorly written articles, chances are much higher that people won’t understand your message correctly. If your blog post is well thought out, nicely structured, and free of misspelling, chances are much higher that people understand the message of your text.
Lower bounce rate
If your content is well-written and nicely structured, chances are much higher that readers will actually stay on your site to read your post. That will result in lower bounce rates and will ultimately improve your ranking in the search engines.
Well-written pieces will lead to more assurance from your readers. If your content reads well and is free of typos, it will look much more professional and legit. This will make it easier for people to trust you and your blog. If people trust your blog, they will be much more likely to return to your website to read your next post or buy your product.
Social media attention
Well-written blog posts are more likely to be shared on social media or talked about with friends. For a post to be shared on social media, you first have to convince someone to read the piece itself. And more importantly, someone has to think your post is fantastic enough to share it on their timeline on Facebook or Twitter (or any other social media). People won’t share poorly written posts on their social media channels, because they’ll have stopped reading halfway. The message is lost.
Conclusion: Quality content leads to higher ranking and higher conversions
Writing awesome blog posts won’t instantly improve your ranking. But: in the long run, it will definitely have a positive effect on your SEO! Attractive texts have lower bounce rates and higher chances to receive social media attention.
Attractive texts will also result in higher conversions on your website. If your audience properly understands your message, chances are much larger for them to return to your website.
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