In Digital Marketing, Social media optimization plays an important role same as search engine optimization for the success of the website. Especially, for an E-commerce site, social media optimisation is very important. As nowadays people use social recommendation for buying products online itself. Being on Social media will help you to create a brand of your own which helps in Brand awareness.
What is Social Media Optimisation?
Social Media Optimization is the technique to promote your product and build a brand on various social channels. SMO use to increase the awareness of a product, brand or event by using a number of Social media. Social media activities include:
- Social networking sites Facebook, Instagram, Twitter, Linkedin, Pinterest, etc.
- video sites like Youtube, Vidmate, Dailymotion, etc.
- Social bookmarking sites like Stumble Upon, Reddit, etc.
After updates like Panda and Penguin, social media will play a great role, to build the trust factor and authority of your website. Let understand the difference between SEO and SMO. SEO (search engine optimization) is the process of improving the website, product, services or content ranking in the search engine result page through organic traffic. Whereas social media optimisation is the process of improving and increasing brand awareness through social media outlets. With Social media optimization, you can ensure a strong web presence for the business and establishes the internet authority of the brand. It not only introduces people to the business but also helps in branding, improving brand visibility and recall. SMO provides the opportunity to reach out to niche audiences
Social Media Marketing
Social media is a form of electronic communication, in which users create online communities to share the information, ideas and other content. In Business, it is the interactive technologies that are mainly used to market products, promote brands, connect to current customer and foster new business. It doesn’t matter if you run a small local shop or a big national company. Social media marketing is an essential piece of your business marketing strategy. In SMM more traffic and lead are generated through paid campaigns. We run the campaign on various social media outlets to get more brand awareness.
Social media platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than a billion people around the world using social media every month. You need to invest in social media for a wise business move, it could be done by Awareness of brand.