On Page is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. It takes into account all aspects of the web page that, when added together, will improve your rankings in the search results.
If you put effort into these categories and strategies, you’ll see a boost in traffic and a rise in your search presence. Once you understand everything that goes into your on-page SEO efforts, conduct an analysis of your site to see how the anatomy of your page is performing.
PARTS INCLUDED IN ON PAGE SEO
META TAGS: Meta tags are used to provide search engines with information about your page. To achieve high rankings, it has to do with relevance and user satisfaction. But including custom meta tags will influence users and increase your click-through-rate.
TITLE TAG: The title is what users see in the search engines for both organic results and paid ads. And the words that appear at the top of each tab in your browser. Keep your title tags descriptive and short. Google recently increased the character limit for page titles to 70 characters before showing ellipses.
META DESCRIPTION: The meta description conveys what users will find on the page. Search engines read the meta descriptions to determine the page’s topic and the audience that will find value. A well-written meta description can generate a competitive advantage in the search results. It creat higher click-through rate with a greater chance of conversions. Always keep your description between 165 and 175 characters.
HEADING TAGS: Your landing page should have headings from H1 to H6. Most important is the H1. You should never have more than one H1 tag on any page. Include multiple H2’s or H3’s as users scroll down the page. These are used as subheadings.Headings Tags are important because they drive the point home quickly.
ALT TAGS: When you’re adding images to the page, it benefits the user experience. But, you can also help your SEO strategy by optimizing the image. Make your top targeted keyword the alt text. Create a title that is unique, but stays applicable to the image. The featured image of this article has a unique title and the alt-text of what this post is about. Optimizing the alt tags gives Google another indication of what your page is about. The alt tag should be used to describe what’s on the image, so we’re back to relevance again.
MOBILE RESPONSIVE: Done for your page to be found relevant. To improve your our on-page SEO, your website needs to be mobile-friendly. Over 50% of users are spending their time browsing and searching on mobile devices over desktops. To continue to provide users with the fastest and best experience. Google started showing Accelerated Mobile Pages (AMP) in the search results. Mainly beneficial for news outlets and articles, these pages load instantly and are easily identified with a lightning bolt symbol.
SITE SPEED: Users expect your mobile site to load fast If not faster, than the experience seen on a desktop. Optimize the site and take care of underlying factors that will shed some seconds off the page load time. Look at your site and see if there is anything slowing down the speed.