Off page SEO refers to techniques your can use to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.

On- page SEO, Off-page SEO refers to activities you can perform outside the boundaries of your website. The most important are:

  • Guest Blogging
  • Article Submission
  • Social bookmarking
  • Directory Submission
  • PPT Submission
  • PDF Submission
  • Video Submission
  • Press Release
  • Image Submission

Why is SEO OFF Page Important?

Off page SEO gives very good indication on how the other websites and users perceive the particular website. A web site that is high quality and useful is more likely to have references from other websites.

It is more likely to have mentions on social media (Facebook likes, tweets, Pins, etc.) and it is more likely to be bookmarked and shared among communities of like-minded users. Google have many OFF Page factor which determines the website page rank on SERP(Search engine Result Page). Links are one of the important factor among all. Google check the quality and quantity of backlinks on your web pages. You can check backlinks through Free backlink Checker or by Ahrefs’. Google doesn’t transfer Page rank across no-followed links (i.e., links with a rel=“nofollow” tag), so it pays to prioritize the building of followed (“dofollow”) links. Also, there is a great importance of Anchor Text, which are the visible hyperlink text which link one web pages to another. So, SEO OFF page is very important, Building links is the most obvious example of that to get leads and traffic on your website.